Advertising Your Rental Biz

The great thing about the party rental biz is that it's SO easy to advertise.   Once you have a website, 1/2 the work is done for you.

Here are a few of the tools I use for advertising

• Website with an Optin form for Newsletter sign up
• Newsletter
• Blog
• Article Marketing
• Craigs List
• US Free Ads
• Referal reward program for customers
• Fliers in area stores
• press release in area papers
• donation of a bounce to area events in exchange for passing out your fliers

Everything but the website on the above list can be done for FREE!  Here are a few more

• Postcards to past customers
• Thank you notes to past customers
• Holiday Cards to past Customers

If you see, I firmly believe in keeping your old customers.  Right after an event a customer should get a Thank you letter from the owner/president of the company that also asks if there is anything that could have been done better.  After that a customer should get a card or postcard just wishing them well 2 or three times a year.

If you choose to pay for advertising:

• Money Mailer/Valupak
• Series of ads in local newspaper
• Flier to local schools (this might be free)
• ads in school newspapers
• ads in sports programs
• sponsor sports teams
• booth at local trade show or kids fair
• "Pay for Play Events"....you can make money by advertising your company
• "Party Pop" Ad online

If you'd like step by step details on advertising/marketing your company, you might want to read "Marketing Your Party Rental Biz on a Budget"